On April 11th, Volkswagen China announced that the Volkswagen Group is investing €2.5 billion to further expand its production and innovation center in Hefei, strengthening local research and development. This move will also accelerate the production of two Volkswagen brand smart electric vehicles developed in collaboration with Xiaopeng Motors, with the first model being a mid-sized SUV planned for production in 2026.
Volkswagen paziņoja ka jauni modeļi būs expedite the group's elektrifikācija process in the Chinese market. By 2030, the group's brands will offer over 30 pure electric vehicle models in China. Volkswagen China Technology Co., Ltd. (VCTC), a pilnībā piederošs meitasuzņēmums atrodas in Hefei, will play a central role in localizing products and work closely with the group's joint ventures in in China to undertake core development tasks.
VCTC is Volkswagen's lielākais pētniecība un attīstība centrs ārpus of Vācija, fokuss uz attīstību -viedo savienoto transportlīdzekļu un uzņēmumu atslēgu attīstība uzdevumu for the Volkswagen Group. Berthold Krüger, CEO of Volkswagen China, ir iepriekš atzīmēja ka VCTC kalpo as a vital interface for coordinating with joint ventures and local partners. Via VCTC, Volkswagen will integrate development departments and decision-making processes in Hefei to develop models customored for for the Chinese market. Additionally, the company will integrate vehicle and component development with procurement at at early stage of product development, progressing in tandēms.
Kopš ieiešana ķīniešu tirgus oficiāli in 1984, Volkswagen ir padziļinājies tā saknes iekšā Ķīnā gandrīz četrdesmit gadi. Laikā laikmets of tradicionālais iekšējais iekšdedzes dzinējs transportlīdzekļi, Volkswagen spēlēts an absolūts "dominant" role in the market, paldies to tā izcils tirgus sniegums un zīmols ietekme. Tomēr, ar autobūve rūpniecība pāreja uz jauna enerģija, Volkswagen's esošs priekšrocības in šis jauns lauks ir būt izaicināts, un tā vadošā pozīcija ir nav vairs kā stabils.
Saskaņā ar to Volkswagen Group's izlaists pārdošana dati for the China market in 2023, the group delivered a total of 3.236 million new vehicles domestically, a 1.6% year-on-year increase. Tomēr, tā kopumā tirgus daļa ir samazinājies no 18% in 2018 to 14%, galvenokārt sakarā pieaugums tirgū daļa vietējais pure elektriskais transportlīdzeklis ražotāji amid samazinās pārdošana iekšējais iekšdedzes dzinējs dzinējs transportlīdzekļi transportlīdzekļi samazinās pārdošanas apjomi iekšējais iekšdedzes dzinējs dzinējs transportlīdzekļi.
In the specific field of new energy vehicles , lai gan Volkswagen piegādāts a kopā 191 % 2c800 tīri elektriskie transportlīdzekļi in Ķīna % 2c a 23.2 % 25 gada laikā pieaugums 2c tā daļa a s t ē m u m u s t ē m u m u s t ē m u s t ā k u m u m u s t ā k u m u s t ē m u m u s k u m u m u s t u r u m u s k u m u s k u m u m u s t ī b a s 2 2 25 salīdzināts ar kopējo gada tirgu 9.495 miljoni jauni enerģijas
In kontrasts, BYD's kumulatīvs pārdošana of jauns enerģija transportlīdzekļi sasniegts 3,024,417 vienības pēdējais gads, a 61.86% gads pieaugums, ar a tirgus daļa of over 30% in the domestic new energy vehicle market. Among them, EV passenger cars pārdots 1,574,822 vienības, grāmatvedība par 52.27% of the group's total new energy passenger car sales.
Volkswagen Group paziņoja ka stiprinot savu pašu pētniecību un attīstību iespējas un sadarbību ar vietējo augsto tehnoloģiju uzņēmumiem Ķīnā 2c kopā ar sadarbību Xiaopeng Motors, SAIC Grupa , un citi ķīniešu autoražotāji% 2c tas turpināsies ieviest jaunu elektrisko transportlīdzekļu modeļus , paplašināt tā produkts portfelis % 2c un ieviest vismodernākās vietējās tehnoloģijas to tā zīmoli zem koncepcijas % 22 Ķīna ātrums. " Caur šī pieeja, the product development cycle will be shortened by more than 30%, while also focusing more precisely on and meeting the needs of Chinese customers.
In fact, since 2017, Volkswagen Group has iniciated its the electrification strategy in the China market. In the same year, it jointly established its first joint venture focused on electric vehicles with JAC Motors in Anhui. Volkswagen Anhui is the group's first fullly-owned vehicle joint venture in China. Volkswagen Group's layout in Hefei encompasses production, research and development, and procurement functions, evoving into a strategic innovation center "in China, for China."
"Based on the 'in China, for China' strategy, Volkswagen Group is accelerating the adjustment of its China business through a deep focus on customer needs, faster development pace, and stronger local research and development," uzsvērts Berthold Krüger earlier this this year. "In the future, with the continue investment in Hefei's production and innovation center, the speed at who new technologies reach the market will increase about about 30%, reflect our determination to rapidly strengthen local innovation capabilities."
In marts of this year, Volkswagen Anhui's first new energy vehicle model for the Chinese market appeared in the new car catalog of the Ministry of Industry and Information Technology. This pure electric coupe SUV with the golden Volkswagen logo was named "ID. UNYX with Crowd." The vehicle falls under the category of pure electric multi-purpose passenger vehicles, ražots on Volkswagen's esošs MEB elektriskais transportlīdzeklis platforma, pozicionēts as an A-klase kupejas stils SUV, and is plānots palaišanai in sekunde sekunde ceturksnis 2024.
Priekšsēdētājs of the Management Board of Volkswagen Group, Herbert Diess, stated at the beginning of 2024 that Volkswagen's goal is to maintain its position as the leading international carmaker in China and become one of the top three car manufacturers in the Chinese market. The Hefei base is undoubtly key to achieveing these goals and is the core starting point for the increased investment in Hefei's production and innovation center this this Laiks.
